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Marketing for Bowling Alleys One all-weather sport that just about anyone can enjoy is bowling. Bowling is a great way to spend time with loved ones as well, you can easily enjoy it on the weekends over conversations, foods and drinks. People will always be interested in trying out something new like bowling, so it is up to you to encourage more foot traffic to your bowling center by running promotions. By coming up with different marketing strategies, you can reel in both the casual and expert bowlers to your door and start knocking down some pins. Fundraising Game Night Raising money through game nights in your bowling alley is a great way to help charity and get people to help out as well. During these events your customers pay an entrance fee for the lane fees and every time someone bowls a strike or spare, certain amounts will be contributed to the charity. It’s not just limited to strikes and spares, you can also have splits or gutter balls earn contributions too. With the internet these days, it is very easy to come up with an ad in social media before and after the bowling events.
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Glowling Night owls are always looking for something fun and exciting to do, so why not give it to them with midnight bowling events in your establishment. Back-light bowling, glow-bowling or “glowling” , call it whatever you like, involves turning the bowling lanes into glow-in-the-dark fun runways for an even more exciting night. All it takes to transform your bowling alley is to have a few strategically placed strobe lights and specialty lights along with glow in the dark stars and other stickers in the ceiling and you are good to go. If this event proves to be a success and you want to do it regularly, you can purchase glow tapes for the lanes and black light-receptive bowling balls in different weights to make things more interesting. You don’t have to take the tapes off during daylight since they will just look like regular tapes in other lighting conditions.
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Package Deals and Discounts You don’t need any special strength or skill to enjoy bowling, so it is not surprise that seniors and children can have fun with it too. One discount or promotional price you can give your customers is to have one child or senior play for free if they have a paying customer come along with them. You might want to have a grandparents’ night where kids can bowl at reduced fees while their grandparents can bowl for free, this is a great way to encourage repeat customers in the future. Another way to get more customers is by offering 2 for 1 deals during the summer where more people are opting to stay in town than going away. You should also keep it a point to keep your regular customers satisfied and feeling loved because we all know that keeping a customer is a lot cheaper than attracting new ones.